March 14, 2016 | By Lisa Fraser | Black Enterprise
The Black Enterprise list of Leading Women in Advertising and Marketing highlights the women whose ideas and strategies have placed them at the top of their game, enabling them to make a mark in the advertising and marketing world. Here, BlackEnterprise.com wants you to meet the chief marketing officers behind some of the most recognized and admired corporate brands, including IKEA North America, Jamba Juice, and the National Basketball Association.
These leading ladies are excelling in their role as CMO; not only by following through with the traditional duties of overseeing the company’s marketing initiatives, but also by taking risks and ensuring that brands cater to the ever-growing multicultural America. They continue to create winning strategies that push their companies to perform successful diverse marketing, facilitate growth, and generate more consumer awareness.
Sheryl Adkins-Green leads Mary Kay’s global marketing strategy, brand positioning, new product development, advertising, and digital marketing initiatives. Her work has helped drive long-term growth and has supported the more than three million independent beauty consultants.
Phyllis Anderson is responsible for corporate branding, corporate communications, division marketing and marketing services at Express Scripts. She is credited with helping to reinvigorate the brand, redefine their value proposition and position the company in a more positive light with clients.
View full article at Black Enterprise