The Allen Lewis Agency (TALA), a metro Detroit-based public relations, marketing and events agency, today announced that it has been hired to lead all of Nissan North America Inc.’smulticultural public relations efforts in the United States. The selection of TALA as Nissan’s multicultural agency of record comes after a competitive bid process and entails a three-year assignment commencing today.
TALA, an African-American and women-owned agency, will focus on engaging African-American, Asian and Hispanic media and influencers. It will also be responsible for PR strategy and activation around Nissan’s outreach to LGBTQ and women’s audiences.
According to 2015 Polk data Nissan North America Inc., has the most diverse consumer base of any automotive manufacturer with 38 percent of its customers being ethnically diverse.
“TALA brings together a team of seasoned professionals with unmatched multicultural communications and marketing experience,” says Kristina Adamski, director, Nissan Group Communications. “We look forward to collaborating with TALA to continue reaching multicultural, LGBTQ and women’s markets.”
Led by former automotive PR executives and TALA Founders Jocelyn K. Allen and Chandra S. Lewis, the team will also include:
- Jacquie Bluethmann, a Detroit-based automotive and diversity communications professional with experience writing for women’s publications;
- Zondra Hughes, the Chicago-based founder of the social media network Six Brown Chicks, who will lead social and digital strategy;
- Aida Phillips, a Miami-based, bilingual PR professional who will lead TALA’s Hispanic and women’s outreach;
- Joz Wang, a Los Angeles-based consultant and online media professional and past national governing board member of the Asian American Journalists Association, who will oversee outreach to Asian and LGBTQ media and influencers;
Nissan will continue the company’s relationship with Los Angeles-based consultant, Calvin Fleming, to supplement their LGBTQ media and influencer outreach.
“Every person on this team was hand-picked because of their expertise and reputation in multicultural and diverse markets as well as their understanding of the automotive industry,” says Allen, who has 20 years of experience in diversity communications, marketing and influencer outreach. “We are committed to telling the stories of Nissan’s great people, products and programs and helping to cultivate a new audience of Nissan enthusiasts.”
View full article at PRWeb