Insights for Innovation

Innovation in business is more important today than ever before.  With more market entrants, changes in consumer behavior and rapid advancements in technology, it can be difficult for companies to stay relevant and ahead of the competition.  Insights for Innovation is a new program being offered to MBEs to help fuel their innovation.
Insights for Innovation is an online course offered by global design firm IDEO.  Insights for Innovation will encourage you to see the world differently, so you can uncover deep insights that help you solve problems in new and innovative ways.  Through their Design Thinking approach, IDEO U will teach you how to solve anything, creatively.  
MMSDC and corporate sponsor Ford Motor Company are pleased to offer several sponsorship opportunities to enroll certified MBEs of all industries in IDEO U’s online course, Insights for Innovation.
Insights for Innovation is a 5 week course which will require a minimum commitment of 4 hours each week.  The program is run online, so all you need is yourself, your computer and an internet connection.  
Insights for Innovation: 
October 19 – November 23
During the application process, MBEs will share why they want to participate in the program and what they want to get out of it.  While MBEs are only required to fill out the online form to apply, we strongly encourage creative submissions in video or visual form to show us how interested you are in the program.  Feel free to be innovative!
MBEs can apply for 1 or 2 employees from their organization to be sponsored.  If selected, MBEs can enroll additional participants in the course at their own cost.
If you are selected to be sponsored and enrolled in Insights for Innovation you will be required to present to MMSDC and the Ford Motor Company Executive Team about what you learned during the course and how you plan to apply those learnings in your business.  Presentation dates will be scheduled once the course has been completed.
To learn more about IDEO U’s Insights for Innovation course, please visit their website at:  If you think this course is right for you and your business, please fill in the application below.  Applications will close promptly by close of business, October 3rd
IDEO believes that the world needs more creative leaders…and we agree.  Don’t miss out on this great opportunity!
Questions can be emailed to: [email protected]



Supporting Sponsor

The supporting sponsorship gives your company exposure at all major MMSDC events and more. Learn more

The Michigan Minority Supplier Development Council (MMSDC) is a non-profit organization promoting the economic growth of minority-owned businesses. Learn More

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